While fewer sellers opt for independent sites over B2B platforms, many foreign buyers prefer shopping on them. With a vast potential market and relatively fewer competitors, the competition is naturally less intense than on B2B platforms.
Unlike B2B platforms where buyer information is owned by the platform, the buyer resources of independent websites are unique. They can generate more orders through precise secondary marketing.
Independent websites can effectively harness traffic from search engines and social media without wasting or distribution, accumulating over time can lead to economies of scale.
